Compare any two periods
This month against last month, or against the same month last year. Exact dates and day counts are always shown, so you know what is being compared.
Firmin Insights
Know how your website is really doing.
Firmin Insights is the reporting tool I built to show you how your website is doing, in plain English, and to check that the changes we make are worth it.
A short tour of the tool. Sound is off, and you can pause it at any time.
What it does
The numbers, explained
See what is moving
The pages and search terms gaining or losing visitors, how people found you, and the enquiries your site produced.
A log of every change
When I change your site, the change is dated and shown on the charts. Timing is described as a pattern, never as proof of what caused it.
SEO and speed checks
Broken links, page titles, descriptions and headings, plus page speed tests, with each problem explained simply and checked again once fixed.
Plain-English reports
If you'd like monthly reports, you get a clear summary of the month as a PDF: what changed, what I did and what I suggest next.
Your data stays private
Your figures are stored on my own computer. They are only sent anywhere if I use the optional AI summary, which sees calculated totals, never your name or raw files.
How it works for you
You get the answers, I do the digging
Insights is a private tool I run myself, so you never need to log in or learn analytics. You only see the result.
Step 1
Connect
You own your Google Search Console and Analytics accounts, and I'm added to them.
Step 2
Import
I load your reports and check the dates and figures before anything is saved.
Step 3
Compare
I compare the periods that matter and note what I changed on the site.
Step 4
Report
You get the findings in plain English, with the next few things worth doing.
Want this for your site?
Monthly reports are optional with every website I build. See how the whole process works.