Introductory pricing

Clear pricing for your website.

Tailored design and direct communication, with straightforward support afterwards. Introductory pricing, with a fixed quote agreed before any work begins.

Website design is a one-off project. Website care, FirminCMS and SEO and analytics support are optional, separate services. All prices are in pounds sterling.

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Website design · One-off

Three ways to start

These are starting prices, subject to scope. Each shows the range a typical project falls within.

Single-page website

One focused, scrolling page.

from £450

Typical project range: £450–£600

Includes

One scrolling page with up to six main sections.
Design tailored to your branding.
Responsive desktop, tablet and mobile layouts.
Standard contact form.
Basic on-page SEO foundations.
Uploading and formatting client-supplied text and images.
Two consolidated rounds of design revisions.
Launch assistance.
30 days of post-launch fixes for bugs within the agreed scope.

Analytics setup and FirminCMS integration are optional extras.

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Small business website

A compact site for a small business.

from £950

Typical project range: £950–£1,200

Includes

Up to five standard pages.
Tailored design.
Responsive layouts.
Standard contact form.
Basic on-page SEO foundations.
Standard Google Analytics 4 and Google Search Console setup.
Basic enquiry tracking where technically appropriate.
Free SEO and analytics reports: one combined report a month for the first 3 months after launch.
Uploading and formatting client-supplied text and images.
Two consolidated rounds of design revisions.
Launch assistance.
30 days of post-launch fixes for bugs within the agreed scope.

FirminCMS integration is an optional one-off extra.

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Larger business website

More pages and more varied layouts.

from £1,500

Typical project range: £1,500–£2,000

Includes

Six to ten standard pages.
More varied layouts and content organisation.
Responsive design.
Standard contact form.
Basic on-page SEO foundations.
Standard Google Analytics 4 and Google Search Console setup.
Basic enquiry tracking where technically appropriate.
Free SEO and analytics reports: one combined report a month for the first 6 months after launch.
Uploading and formatting client-supplied text and images.
A standard blog or news section if required.
Standard FirminCMS integration for agreed editable fields, if selected.
Two consolidated rounds of design revisions.
Launch assistance.
30 days of post-launch fixes for bugs within the agreed scope.

Standard initial CMS integration is included when selected. The FirminCMS monthly access fee and optional website care are separate.

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How every website project works

A fixed project quote is agreed before work begins. Prices shown are starting prices, subject to scope. The final quote depends on design complexity, functionality, content requirements and page count.
Typical turnaround is 2–4 weeks for straightforward builds, once the brief, content and required access are ready. Timelines depend on timely feedback, and complex projects receive an individual timeline.
You supply the text and images, unless you choose content writing below.
Basic SEO foundations cover titles, descriptions, heading structure, image optimisation and appropriate sitemap and indexing configuration. Included SEO foundations and analytics setup do not include ongoing optimisation. Free launch reports are included on the small business and larger business packages only, for the number of months shown. After that, reporting is billed hourly if you want it to continue.
Extra revisions, branding, paid assets, substantial migrations and additional functionality are scoped separately.
Post-launch bug fixes don't cover new features or redesigns.
Domain registration, hosting and paid third-party services are separate.

Beyond the standard

Quoted to your requirements

Some projects need more than a standard website. These are scoped with you first and given a fixed project quote, rather than a starting price that wouldn't mean much.

Quoted after scoping, with a fixed project price.

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Select a feature to see what it involves.

Any additional third-party integrations, such as booking systems, payment services or specialist tools, will be discussed with you beforehand. We’ll explain any setup fees and ongoing costs and agree these with you before proceeding.

We discuss the purpose and scope of each additional integration before any work starts.
We explain one-off fees, subscriptions, transaction fees and usage charges where they apply, and who pays each one.
Our integration and setup fee is separate from charges made by the external provider.
We don't purchase services, start paid subscriptions or incur extra charges without your approval.
A payment link is not the same as a complete booking system, and we'll say which one you actually need.

Optional extra

Animated logo

Quoted separately

An optional extra for any website package: your logo animated and built into your website.

Ask about an animated logo

The animation is designed in Figma around your existing logo.
It is built into the website, for example in the header.
A fixed fee is agreed with you before work starts.
Branding and logo design are not included and are scoped separately.

Optional · One-off

Content writing and upload

Optional, for when you don't already have suitable wording for your website.

Estimated project price for content writing
Service	Estimated project price
Single-page website content	£120–£150
Content for up to five standard pages	£250–£350
Content for six to ten standard pages	£450–£600
Additional standard page	£60–£75

The final fixed content fee is agreed before work starts.

Ask about content writing

Includes

A short questionnaire or briefing call.
Writing based on the business information you provide.
Clear, search-friendly headings.
Uploading and formatting the agreed content.
One consolidated round of content revisions.

Scope

Standard pages are around 300–500 words where appropriate. Pages aren't padded to reach a word count.
You provide accurate business facts and approve the final wording. We don't invent claims, qualifications, testimonials or services.
Uploading content you supply is already part of the website build, so you're never charged for it twice.
Extensive research, repeated interviews, photography, paid stock images, specialist legal or policy writing and ongoing articles are not included.

Optional · Monthly

Website care and FirminCMS

Two separate services for websites designed and built by Firmin Design. Take one, both or neither. You don't need website care to use FirminCMS.

Website care

£25/month

Routine technical care to help keep your website working properly.

For a standard small business website, this covers

Routine website health checks.
Uptime checks.
Routine maintenance appropriate to the technology.
Backup and recovery checks appropriate to the platform.
Basic technical support for your Firmin Design website.
Management of your hosting configuration where agreed and access is provided. This doesn't mean we pay your hosting provider's bill.

Not included

SEO and analytics reports.
Ongoing SEO improvements.
Content writing or content entry.
New pages, layouts or functionality.
Redesigns.
Major repairs or substantial troubleshooting outside the agreed care scope.
Domain, hosting and third-party service charges.

The scope of support is set out in your proposal. Care is not unlimited support, round-the-clock monitoring or a guarantee of uptime.

Discuss website care

£15/month

Update your website’s agreed text, images and content yourself, without needing to request every change.

Includes

Access to FirminCMS for the agreed website.
Editing of configured content fields.
Routine maintenance of the CMS tool.
Basic support using the editor.

Worth knowing

This covers the editor, not general website care, and it doesn't include SEO or analytics reporting.
You edit the agreed fields. We don't write or enter content for you, and you can't freely redesign the whole website.
New editable sections, layouts and custom functionality are quoted separately.
You can use FirminCMS without website care.
Your domain, hosting and other paid services remain separate.

FirminCMS setup · £150–£250 one-off

Configure the agreed editable fields.
Connect the editor to the website.
A short training session or guide.

For single-page and small business builds. Standard initial integration is included in the larger website package when selected, so it isn't charged twice.

Ask about FirminCMS

Website care + FirminCMS

Website care is £25/month and FirminCMS access is £15/month. Taking both together is £40/month. That is simply the two prices added up: it isn't an extra charge or a discounted bundle.

£40/month total

Optional · Hourly

SEO & analytics support — £30/hour

Website care focuses on technical upkeep. SEO and analytics reporting helps you understand how people find and use your website, and where improvements could help.

Indicative time and cost for a small website
Service	Indicative time	Estimated cost
SEO reporting	1–1.5 hours	£30–£45 per report
Analytics reporting	1–1.5 hours	£30–£45 per report
Combined SEO and analytics reporting	1.5–2 hours	£45–£60 per report
Straightforward tracking setup	3–5 hours	£90–£150 one-off
Ongoing website optimisation	Agreed according to priorities	£30/hour

Estimates are guides for a small website, not fixed fees. You pay for the actual time spent.

Discuss SEO & analytics

How billing works

You're charged for the actual time spent.
We agree an estimated time and budget before starting.
You can set a monthly spending cap, and work beyond it needs your approval.
Analysis, reporting, implementation and communication all count towards the agreed time.
The estimates in the table are guides for a small website, not guaranteed fixed fees.

SEO reporting

Can include:

Google Search Console review.
Search clicks and impressions.
Leading search queries and pages.
Click-through rate and average-position trends where useful.
Comparison with previous periods.
Plain-English findings and prioritised recommendations.

This uses Search Console data. It isn't a separate daily keyword-rank tracking service.

Analytics reporting

Can include:

Google Analytics 4 review.
Visitors and sessions.
Traffic sources.
Popular pages.
Tracked enquiry events where configured.
Comparison with previous periods.
Plain-English findings and recommended next steps.

Combined reporting

Includes:

Relevant SEO and analytics findings in one readable report.
A basic tracking health check.
Normally three prioritised recommendations.
Human review and interpretation.
Coverage for one website.

The small business and larger business packages include free combined reports for the first few months after launch (see the packages above). Implementing recommendations is separate work within the agreed time budget. New or low-traffic websites may have limited data, so less frequent reviews can sometimes be more useful.

Ongoing optimisation

Examples of work, agreed according to priorities:

Improving titles and descriptions.
Updating existing content.
Improving internal links.
Fixing straightforward broken links.
Investigating indexing issues.
Small technical SEO improvements.

Not every task happens every month. Large repairs, substantial content work and new functionality are scoped separately. Link-building campaigns, digital PR and paid advertising are not included. Technical work that already falls within paid website care isn't billed again as SEO.

Tracking setup and troubleshooting

Straightforward setup can include:

GA4 setup or basic configuration.
Search Console setup.
Basic enquiry tracking where feasible.
Checking tracking alongside the existing cookie consent implementation.
Verifying configured events.

Billed at £30/hour, with straightforward setup estimated at 3–5 hours (£90–£150). Complex tracking and troubleshooting are estimated separately, and advanced tracking and e-commerce events are separate. Standard setup is already included in small business and larger website builds, so it isn't charged twice. Phone and email clicks show intent rather than confirmed enquiries, and we separate successful form submissions from button clicks where technically possible. Consent choices, tracking restrictions and low traffic can limit reporting, and tracking setup does not by itself make a website legally compliant.

An example monthly budget

“Agree a monthly budget of up to £120 for up to four hours of reporting and website improvements.”

This is an illustrative spending cap, not an automatic charge.
Actual time is billed at £30/hour, so you pay for the time used, not £120 regardless of the work completed.
Reporting and communication use part of the four hours.
Results and rankings are not guaranteed.

At a glance

Which service does what

Optional ongoing services compared
Service	Price	Purpose
Website care	£25/month	Routine technical upkeep
FirminCMS	£15/month	You edit configured website content
Care + FirminCMS	£40/month total	Both services
SEO and analytics	£30/hour	Performance analysis, reporting and agreed optimisation

Monthly services are optional, and nothing is added to your quote unless you choose it.
Website care doesn't include reporting.
CMS access doesn't include general website care.
Reporting doesn't automatically include implementing the recommendations.
Analytics setup included in a website build is different from ongoing reporting.
Alternative hosting and handover arrangements can be agreed.

Domains, hosting and other external costs

Domain registration, website hosting and any paid third-party services are separate from our design and care fees. We can help you choose and set these up, with accounts held in your name wherever practical. Any additional costs will be discussed and agreed before you commit.

Paid separately by you

Your domain registration and renewals.
Your chosen website hosting.
Any paid form service your website needs.
Other agreed third-party subscriptions, licences or usage charges.

Not every website needs paid hosting or a paid form plan. We assess what yours needs and agree the arrangement with you.

Illustrative examples

What it could add up to

These are Firmin Design service fees, with external costs (domain, hosting and paid third-party services) additional. All examples are subject to an agreed scope and quote. The content and CMS setup figures are example allowances within the published ranges.

Five-page website with supplied content

Website build: £950
Optional website care: £25/month

Illustrative first-year service fees with care£1,250

Domain, hosting and paid third-party services additional.

Five-page website with content and CMS

Website build: £950
Content writing allowance: £300
CMS setup allowance: £200

Illustrative upfront total£1,450

FirminCMS access: £15/month
Optional website care, in addition: £25/month
Both ongoing services together: £40/month

Domain, hosting and paid third-party services additional.

Care, CMS and monthly reporting

Website care: £25/month
FirminCMS: £15/month
Combined report, estimated at 1.5–2 hours: £45–£60/month

Estimated total£85–£100/month

Reporting is billed for the actual agreed time, and starts after any free launch reports included with your website package.

Domain, hosting and paid third-party services additional.

Questions

Pricing questions, answered

What does “from” mean?

It’s the starting price for that type of website. The final price depends on design complexity, functionality, content requirements and page count, and each package also shows a typical project range.

Will I receive a fixed website quote?

Yes. A fixed project quote is agreed with you before any work begins.

What if I have no content?

Content writing is available as an optional, fixed-price addition. If you’d rather supply your own text and images, we upload and format them as part of the build.

Can I edit the website myself?

Yes, with FirminCMS. You can update the text, images and content fields we configure together. New editable sections or layouts are quoted separately.

What is the difference between care, CMS and reporting?

Website care is routine technical upkeep. FirminCMS lets you edit your configured content. SEO and analytics reporting explains how people find and use your site. They are separate services, and none includes the others.

Can I use the CMS without website care?

Yes. FirminCMS access is available on its own for the monthly CMS fee, and website care isn’t a requirement.

Are monthly services required?

No. Website care, FirminCMS and SEO and analytics support are all optional, and none is added to a quote unless you choose it. They are offered for websites designed and built by Firmin Design, not for websites built elsewhere.

Who pays for domains and hosting?

You do, directly, with accounts held in your name wherever practical. We can help you choose and set them up. They are separate from our design and care fees.

What if I need another integration?

Booking systems, payment services and other specialist tools are discussed with you beforehand. We explain the setup fees and ongoing costs and agree them with you before proceeding.

What does £30/hour cover?

SEO and analytics reporting, agreed website optimisation and tracking setup. You’re charged for the actual time spent, against an estimate and budget agreed in advance.

Can I set a monthly reporting budget?

Yes. You can set a monthly spending cap, and any work beyond it needs your approval first.

Is tracking setup already included?

Standard Google Analytics 4 and Search Console setup is included in small business and larger website builds, along with free monthly SEO and analytics reports for the first 3 months (small business) or 6 months (larger). For a single-page website, or for more advanced tracking, it is separate and scoped with you.

What affects turnaround time?

How quickly the brief, content and access are ready, how quickly feedback comes back, and the complexity of the project. Straightforward builds typically take 2–4 weeks, and complex projects get an individual timeline.

Ready to talk it through?

Tell me about your project and I'll come back with a fixed quote.

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