SideQuest
- Client
- Independent card and game shop
- Year
- 2026
- Services
- E-commerce · Mobile app · Branding · Passion project
This is a passion project: a self-initiated concept for the kind of shop I love, not a commissioned client website. Stock, prices and events are illustrative, and nothing is for sale.
Overview
SideQuest is a concept for an independent card and game shop with a friendly counter, a busy events calendar and an online store full of nerdy things: trading cards, comics and graphic novels, board games, Warhammer and collectables. A companion phone app ties it together with XP, earned for buying items, joining events and donating unwanted games, cards and comics back to the shop. This one is a passion project, designed because it is the shop I would love to have nearby.
The challenge
Game shops are community spaces first and retailers second, but their websites are often a plain product list. SideQuest needed to feel like a place you want to hang out, make it easy to browse a large and varied catalogue, and give people a reason to keep coming back beyond a single purchase.
The solution
A dark, purple-lit interface sets the mood for game night, with big aisle categories, filters that change for each kind of product, and a quick-add basket. Events can be booked in a few taps, and the Side Quest Guild turns everything into XP: spend in the shop, attend an event or donate items to level up through four ranks and unlock rewards. A companion app prototype carries the membership card, XP and bookings in your pocket.
Walkthrough
The full page
Pick a page, then scroll inside the frame to see all of it.
Results
- A full online store across four aisles, with filters tailored to each product type.
- An events calendar with booking, so the shop's community is as visible as its stock.
- A Guild rewards scheme that gives XP for buying, attending events and donating items.
- A companion app prototype with a membership card, XP balance and bookings that share data with the website.
Next project
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